This year, the organizer of the largest annual multi-sport event in Canada is joining the Giving Tuesday initiative, a movement urging individuals, businesses and others to express generosity after Black Friday’s and Cyber Monday’s frenzies.

In that respect, Défi sportif AlterGo is encouraging everyone to embark on the Giving Tuesday adventure, in order to help young people with functional limitations take part in its competitions.

Starting November 20th, Défi sportif AlterGo’s Giving Tuesday campaign will unfold on its Facebook and Twitter platforms. Key messages will be delivered by Hugo Girard, Patrice Godin and Jean-Marie Lapointe, respectively ambassadors and spokesperson of the event.

All donations, no matter the amount, are welcome. Covering the transportation costs to facilitate young athlete’s participation in Défi sportif AlterGo only amounts to $20. The event often represents the only major multisports competition accessible to young students who have functional limitations. Thus, it serves as essential leverage to motivate them to move more, to push themselves and to raise their awareness to a healthy lifestyle. In the span of a decade, the number of participants in the event’s school competitions increased exponentially. For its last edition, it welcomed more than 6,400 young athletes from over 125 schools and rehabilitation centres across Quebec.

About Défi sportif AlterGo

Established in 1984, the Défi sportif AlterGo is Canada’s largest annual multi-sport event. It contributes to Montreal’s reputation as an inclusive city whose sports facilities allow all athletes to express their potential. To get more information about the host organisation, click here.

Pictured: In a photo watermarked with logo from Défi sportif AlterGo and the #GivingTuesday movement, a young athlete executes a rhythmic gymnastics routine during the Défi sportif AlterGo in Montreal, in April 2018.