Today, for its 35th edition, Défi sportif AlterGo is launching a new promotional campaign that will be posted on the web and aired by its media partners. The launching of this campaign will also unveil its graphic image featuring two elite athletes and two up-and-coming athletes, who will be participating in the 2018 Défi sportif AlterGo.

This world-class event will be held from April 23 to 29, 2018 at seven competition venues in Montreal and on the South Shore. It will host 7,000 up-and-coming and elite athletes from Quebec and some 15 countries. This advertising campaign, whose slogan is “35 years of passion, history, emotion and victories”, promotes the importance of cooperation between elite and up-and-coming athletes, one of Défi sportif AlterGo’s cornerstones.

“Défi sportif AlterGo is a showcase for adapted sports, where up-and-coming athletes have the opportunity to compete alongside the elite! We are proud of this and that is why we have made it the focal point of this promotional campaign,” stated Maxime Gagnon, Director of Défi sportif AlterGo.

For several years, Défi sportif AlterGo has been working with Bunka & Co. to design and produce advertising spots and dynamic images for the event. For this campaign, Martin Girard from Shoot Studio joined the team to take remarkable photos. In addition to the web and media partner platforms, the campaign will be deployed on Défi sportif AlterGo’s social media sites, namely Facebook and Twitter.

Featuring Four Athletes

A first duo features Sarah White, passionate about para-athletics, and Céline Adder, a young athlete from the Centre François-Michelle in Montreal. Sarah has been participating in Défi sportif AlterGo since she was 13 years old, where she witnessed Paralympic athletes like Chantal Petitclerc and Diane Roy develop into the sources of inspiration they are today. Now, at the age of 22, she will compete in the para-athletics at the 2018 Défi sportif AlterGo, focused on her goal of representing Canada at the upcoming summer Paralympic games. As for Céline, she will be at her first Défi sportif AlterGo and will be participating in the swimming and rhythmic gymnastics competitions. To watch the clip, click here.

A second duo introduces Camille Chai, the rising star of wheelchair fencing in Canada, and Sheldon Bradley-Bouchard, a young athlete also from the Centre François-Michelle, who plays hockey. Passionate about sport, Camille joined Canada’s wheelchair fencing team in 2016, the year she decided to dedicate herself to this sport. For her first appearance at the 2018 Défi sportif AlterGo, she will represent Canada at the Wheelchair Fencing World Cup. Meanwhile, this will be Sheldon’s fourth participation in Défi sportif AlterGo and he will be taking part in several competitions. To watch the video, click here.

These two duos are the stars depicted on the posters and in the commercials of the 35th Défi sportif AlterGo.